These four strategies can help you get things started but SEO Anomaly keep in mind link building is often a long, hard process. A good promotion plan typically includes link building, guest posting, or social media plan to get other influencers to share your articles. Take the time to define who you are writing for and what type of content your ideal customer expects. For example, if your goal is to drive more inbound traffic and generate brand awareness through content, then you might create a good amount of keyword-targeted content to drive SEO traffic.
The best practice is to use SEO-friendly URLs, as they help to understand what the webpage is about. The poor URL structure is a big issue in SEO, which may result in your website getting lower ranks. Either way, glossaries are an AWESOME way to find new keyword ideas. And if your site publishes better content than your competitors, there’s a really good chance these peeps will link to you too. But when you look at who links to MULTIPLE competitors, it takes a lot of the guesswork out of the equation. When you publish something on your site, you send as many people as you can to your post.
Optimizing Your On-Page SEO
Work your keyword naturally into your opening, rather than simply stuffing it into your first paragraph for SEO’s sake. Read more about the benefits of translating your website further down, and be sure to check out our in-depth multilingual guide to start dominating the SERPs in other languages. Additionally, you’ll want to cut down on distractions that users may find annoying. Popups and auto-rolling videos are two features that have proven to steer visitors right back to the SERPs they came from. Speaking of navigation, making sure yours is clear and easy to understand can also help to increase your dwell time. ‘The fold’ refers to the point on your page where users have to scroll down to see the rest of your content.
My favorite feature is the ability to organize massive lists of up to 200,000 keywords. Or if GA shows a page with tons of traffic but a high bounce rate, I can dig into the crawl data to see if the page loads slow. Again, without needing to switch between lots of different tools. It lets you track keyword performance, impressions, clicks, and average positions over time. Topic clusters show me how well my keyword-based content categories are performing. Although I also use it for link analysis, typically alongside Semrush (as every SEO tool’s database is different, so it’s not a bad idea to use multiple if you can).
How to increase followers on LinkedIn?
Organic results can also generate sustained traffic at little to no ongoing cost. Paid results don’t always appear on search engine results pages (SERPs). When they do, they usually appear at the top with a “Sponsored” or “Ad” label.
Search engines use automated “crawlers” to find and visit webpages by following links across the web. As they crawl, they gather information about each page’s content and structure. There’s a ton of information out there, and search engine algorithms are constantly changing. This comprehensive guide aims to equip beginners seeking foundational SEO knowledge and experienced marketers looking to enhance their strategies.
… Like the one you’re reading, where we often publish unique ideas, processes, and studies. For example, when Google switched to relying less on title tags to generate SERP titles, we studied almost a million pages and published the results for the community. Knowing SEO theory is one thing; applying that knowledge to rank a website is another thing entirely.
- A study by Aberdeen found that marketing thought leaders experienced a 7.8x higher yearly growth in site traffic versus content marketing followers.
- Usually, you’ll incorporate them when referring to other content you have written or linking to your landing pages.
- To check your page experience scores, navigate to the Page Experience section in Google Search Console.
- UC Davis, one of the nation’s top-ranked research universities, is a global leader in agriculture, veterinary medicine, sustainability, environmental and biological sciences, and technology.
- Structured data is also an important consideration in optimizing for AI Search, a topic we’ll leave for another day.
While all our learning materials and some of our tools will stay free, consider supporting us by subscribing to Ahrefs. Once you know which keywords to target, your next step is checking out SEO competitors already ranking highly for those terms. Technical SEO involves making changes under the hood of your website to improve search performance. Technical SEO ensures your site is fast, optimized for search engine crawlers, and mobile-device friendly. Here, learn about the different types of SEO marketing and how to improve organic search results for your online store or website.