Without a full-funnel approach, you probably won’t see the results you expect — even if you produce content at scale. Instead, Gonzales states that every website needs a long-term keyword strategy to succeed with SEO. Mobile-friendliness ensures users can access your site from any device, including smartphones. When you publish content that’s thoughtful, original, and genuinely helpful, it provides real value to searchers. “In turn, Google’s algorithm can and will continue to recommend the website as a valuable resource,” Gonzales explains.
Adapting Your SEO Strategy with Algorithm Updates
While our search results will never be perfect, we’re as committed as always to preserving your trust and to ensuring our products continue to be useful for everyone. You may be wondering why we mention cost per click or CPC if you aren’t buying ads? Getting a sense of what other companies pay for keywords in their advertisements can demonstrate value. A keyword with a healthy CPC may be one worth incorporating into your site. Keep in mind it takes some trial and error before you get the right mix of keywords.
To check your site’s mobile friendliness, use the Core Web Vitals report in Google Search Console. Pay attention to the mobile report, and address any URLs marked as poor or in need of improvement. Average engagement time reflects how long visitors were actively engaged with the content on your site. It’s also a good idea to check your site’s Google Analytics 4 reports. Metrics like engagement time and bounce rate can give you a sense of how good your site’s UX really is. It categorizes URLs as good, poor, or in need of improvement for both mobile and desktop users.
For example, when searching for a bakery, they’re not going to SEO Anomaly show them results that are more than an hour’s drive away. They’re going to show them results that are in their immediate vicinity. Claiming your listing also means that no one else could just go in and change your hours, contact information, or website. An unethical competitor could change your business phone number to their phone number and your website to their website, essentially taking all of your leads for themselves.
Tools like Google Analytics can highlight underperforming content, allowing you to prioritize which pages to update first. These metrics reveal how effectively your content captures user attention and highlight opportunities for improvement. Do you know what your target audience actually wants to know about the topics that you plan to write about? You might think that they already know all the basics about a topic like influencer marketing and want to know all the in-depth details or vice versa. Brands and their marketing teams have loads of things they need to count nowadays. They need to count their number of likes, followers, retweets, comments, shares, tags, mentions, etc.
Improve Your Writing Quality
Tools provide detailed insights into your website’s position for all the needed keywords across various locations and other data. For instance, you can monitor ranking fluctuations, check keyword cannibalization issues, or see the SERP features you get. Tracking KPIs is important for constantly improving your website. It helps deliver a great user experience and drive sustainable growth in organic search performance. And improving website performance, user experience, and overall crawlability can positively impact your search ranking.
- It uses the number of quality links to the page to rank it in SERPs.
- The third is “expired domain abuse,” which is when someone buys an abandoned but high-ranking domain and fills it with crummy content that then jumps to the top of search.
- After you’ve found the perfect keywords, you can add them to a keyword list or export them.
- The more of a presence your local business has across a variety of platforms, the better the digital footprint and recognition your business will have with potential customers.
If you you need help driving measurable increases in your organic traffic, Single Grain’s SEO experts can help!👇
By conducting a thorough SERP analysis, you can gain valuable insights into ranking high on Google. Few free SEO tools are as powerful and insightful as Google Search Console and Google Analytics for SEO. You can use them to track these metrics and gain valuable insights about your website’s performance. The “Rankings Distribution” report shows your site’s keyword distribution by SERP positions. You can also see how your competitors are ranking for the same keywords. For example, whenever we publish fresh blog posts, we add them to our blog archive page.
Focusing on these areas can significantly improve your site’s click-through rate and overall organic traffic. The four algorithms covered in this post are only part of Google’s ranking algorithms. In total, there are over 200 ranking factors that are examined across a wide range of sophisticated algorithms and machine learning programs. It is ultimately these algorithms that decide where a web page should rank in search results.