Back in the day, meta descriptions were a SEO Anomaly very important SEO tool. Still, make sure to include nice description as they will impact conversion rate. At the same time, your images also need to be optimized as this will give them a chance of ranking within Google image search. In today’s SEO world, you require at least 500 words to be visible. Your article needs to provide value to the reader, to be unique, to have LSI keywords, it needs to have proper grammar and to read well.
For more details about GBP optimization, check out this Google Business Optimization Checklist. Local SEO is especially important if your business has a physical location or you’re a service-based business targeting customers in specific areas. See Bruce’s author page for links to connect on social media. This approach keeps your strategy sharp and ensures you’re always spending where you need it most.
Incorporating NLP optimization
Broken pages occur when a resource on your website ceases to exist. Sometimes, these resources still have internal links pointing to them or have backlinks from other sites. If you’re not using either of those tools, try the Top Pages report in Ahrefs Site Explorer. This shows the pages on your website sorted by estimated search traffic they receive (from high to low). How your business chooses to utilize social media has SEO ramifications. Google and other search engines pay attention to your social media presence, followers, and engagement.
- That said, the SEO community has gleaned many insights, which is why the Google Algorithm Leak of 2024 was not Earth-shattering.
- This file enables you to call the shots on how users and search engines are directed to specific pages on your site, facilitate custom error pages and apply 301 redirects.
- Metadata is data that describes your page to Google so it can form it into a search result.
- This will bring up a spreadsheet with all images currently contained in the uploads folder of your site, and will also let you know which posts they are attached to.
An Enterprise SEO audit is an in-depth evaluation of all known factors affecting an enterprise website’s ability to rank. An enterprise SEO audit should leave no stone unturned in identifying potential SEO opportunities for your business. Our suite of tools designed to help you optimize your website and improve your search engine rankings.
SEO Audit & Reporting Tool
You should use the HTTPS version because it encrypts data between your server and users’ browsers—improving security, user trust, and even (possibly) giving you a slight rankings boost. SEOptimer is ideal for website owners, website designers and digital agencies who want to improve their own sites or theirs of their clients. If you’re auditing your website to prepare for a brand-new or upgraded SEO strategy, we can also help. As a full-service digital marketing agency, we offer not only SEO but also PPC services, web design services, and more. Too many search engine optimization providers take a copy-and-paste approach to SEO.
(Here at Bruce Clay Inc., we spend up to 160 hours preparing, delivering, and following up on each audit.) SEO expertise is not a core competency of many businesses. With an SEO audit, you can discover what is wrong and what you need to improve. With it, you can make your website better and more visible to Google leading to more traffic and conversion.
We are a digital marketing agency that works with the fudamental goal of increasing profitability and profit to our clients’ investment in an ethical and conscious way. Conduct thorough assessments of both on-page and off-page factors, making note of potential improvements. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers. Learn how to connect search, AI, and PPC into one unstoppable strategy.
Backlink Analysis
They then use algorithms to rank these pages, placing the most relevant and high-quality results at the top of the SERP. It’s a good idea to audit your campaigns when you launch them to make sure they’re set up for success. In addition, you may consider auditing your SEO on a quarterly basis. If you partner with a digital marketing agency like WebFX, your SEO plan may already include monthly reporting and optimization. When you create content, you don’t want to duplicate your content.