Ahrefs is a leading SEO suite that offers a collection of SEO tools to boost any domain. It is trusted by leading brands worldwide such as Adobe, Uber and Netflix. You can also build partnerships with other local organizations to improve your backlink profile. Consequently, installing the software on your website will give you an immediate chance to increase your rankings. Your GBP can earn justifications through website content (on the URL connected to your listing) or from informative reviews from your customers who mention specific service types. We know that Google Maps’ prominence ranking factor considers the popularity of brands that branded searches can influence.
Plus, using LSI keywords also helps to improve your topical depth which in return helps with relevancy. In 2024, topical depth will become more important (hence, the preference for long-form content). So, be sure to build and expand your content around other related keywords and subtopics as BHS Links well.
Posting on your Google My Business listing is a great way to boost your ranking and local SEO. It shows that you’re an active business that wants to communicate regularly with your target audience. Staying on top of customer reviews also means flagging reviews that are spam.
Google’s crawlers know how to determine quality from non-quality content, so you’ll want to make it a priority. You may have recently noticed particular highlighted passages showing up at the top of a SERP, especially when you ask a very specific question or use a long phrase. These “featured passages” are a bit different than featured snippets, since they usually show up for longer, more specific searches. This change again highlights the importance of thorough, clear, informational content.
This will help search engines understand the relevance of your content and improve your site’s ranking. Search engines prefer businesses linked in accurate, consistent directory listings because this builds their credibility. When a business is listed on multiple directories using the same contact information, Google is more inclined to recognize it as a legitimate business.
Speed
E-E-A-T is part of the Google Quality Search Raters Guidelines and not so much a ranking factor, but it is a guideline. Google’s Search Quality Raters Guidelines used to be a closely guarded document at Google that was eventually leaked online. Google now openly publishes the document as an example of what its Quality Raters are looking for when they manually review websites.
How to Use Google Maps to Grow Your Business
In short, technical SEO refers to making sure that your website is designed in such a way that search engines will be able to crawl and index it easily. Content is still king, but if the search engines can’t find, crawl, and index your pages, all your efforts will be in vain. Ultimately, if more people visit your website, you have more opportunity to turn these visitors into new customers.
- Most Google Maps searches happen on mobile, so a slow or poorly designed website can drive potential customers away before they even step foot in your business.
- The fact that Google will reward you for this extra measure is merely a nice gesture.
- Regularly analyzing performance through tools like Google Analytics and Search Console can provide valuable insights into areas that need improvement.
Those terms can open the door for your content or web pages to be delivered to new audiences. In a matter of a few weeks, you can research keywords, add them to your website, and start seeing some modest improvements. More SEO work will need to be done to get your site on the first page but keywords are a great start.